CalendarResults

World-Class Rock 'n' Roll Series Makes For a One-of-a-Kind Marathon Experience

Date: 
08/01/2008 - 17:11

August 1, 2008 from press release (SAN DIEGO, CA) Bringing its unique experience of music and running to the marathon masses, one of the world's largest and most entertaining road racing series is preparing to announce a new location. The Competitor Group has launched a website - www.wherewilltheyrocknext.com - to broadcast the announcement of the next city in the Rock 'n' Roll Marathon series.

"As the Rock 'n' Roll series continues to grow, we take special care in choosing a city we know our runners will love," said Peter Englehart, Chief Executive Officer of the Competitor Group. "Each destination brings a unique flavor to our series as a whole, and we strive to provide the very best to our participants by creating world-class events nationwide."

The Rock 'n' Roll Marathon model, which places live rock 'n' roll bands on stages at each mile along the race course to entertain participants was originally developed by Elite Racing in 1998. With nearly 20,000 entrants and 15,771 finishers, the inaugural Rock 'n' Roll Marathon in San Diego shattered the world record by 4,600 finishers to become the world's largest first-time running event.

The sensational mix of music and entertainment together with running in a destination city has proven to be a dynamic recipe for success. Today, Rock 'n' Roll Marathons are in seven cities nationwide, and together create the first national series of marathons and half-marathons, which annually attract more than 140,000 runners and walkers.

"The Rock and Roll Marathon concept is truly the first of its kind," says Frank Shorter, Olympic gold and silver medalist in the marathon event. "Those of us who have been with the Rock and Roll series since the start knew the events would attract runners to the sport because the concept was aimed at positively influencing people and the sport of distance running."

Built on the foundation of the original event in San Diego, the series of national running events generate an annual economic impact of more than $130 million in the host cities. The Rock 'n' Roll Marathon series is now the largest privately managed road-racing series in the world. To date, hundreds of thousands of people have toed start lines across the nation behind some of the world's best professional elite athletes, given enthusiastic high-fives to musicians along the course and triumphantly crossed the finish line to the cheers and tears of family and friends.

Along with its massive participant numbers and innovative musical style the marathons have had an immense impact on the running industry by blending running, entertainment, tourism, retail and charity, effectively turning the average road race into a weekend-long event.

"The Rock 'n' Roll Marathon is - the original - musical marathon concept and it holds a special place in our hearts here at Elite Racing� said Tim Murphy, founder of the Rock 'n' Roll series. "Today, most running vents have a budget for on-course entertainment, but we pride ourselves on being the innovators of the 'rock n run' model."

In addition to promoting fun and fitness, an 11-year partnership between the Rock 'n' Roll Marathon Series and Team In Training (TNT) has inspired people to give help and hope to others. The Leukemia Lymphoma Society's TNT program is the largest endurance sport fundraising initiative in the world.

"The Rock 'n' Roll Marathon has become one of the signature destinations for the Team In Training program," said Donna Grogan, Vice-President of Sports Training Programs. "Our 11 years of involvement with the national series has been a partnership I've seen grow and improve with each and every event."

Each Rock 'n' Roll event is a weekend celebration; complete with a free two-day Health Fitness Expo and a post-race concert featuring a headlining act. The Health Fitness Expo is where all race participants go to pick up their race number and browse through thousands of fitness related products, samples, informational clinics and race souvenirs. After crossing the finish line, runners and volunteers are treated to post-race concert to recognize and celebrate the participants accomplishments. All participants receive free entry to the concert with their race number. Past acts include SEAL, INXS, Journey, Chris Isaak and Hootie the Blowfish.

For more information about the next Rock 'n' Roll Marathon city, please visit www.wherewilltheyrocknext.com.

About The Competitor Group
Competitor Group, Inc., based in San Diego, CA, is a platform media company specializing in the endurance sports sector which primarily includes marathons, cycling, and triathlons. CGI comprises four companies: Elite Racing, Triathlete Magazine, Competitor Publishing, and Inside Communications, which are the leading companies serving endurance sport enthusiasts. Competitor Group owns and operates 16 national branded sports events with more than 150,000 professional and amateur participants. Additionally, the Company has eight fitness expositions. Competitor Group publishes 8 magazine titles with a combined circulation of approximately 500,000 per month. It also produces radio and television content along with the leading new media platform in the sector. Further information about Competitor Group and its media properties can be found at www.competitor.com, www.eliteracing.com, www.triathletemagazine.com and www.insideinc.com.

About Elite Racing
Elite Racing is a division of The Competitor Group, the leader in endurance sports media, marketing and event management. Its signature musical marathon series began in 1998 with the Rock 'n' Roll Marathon in San Diego, Calif., which celebrated its 10th anniversary on Sun., June 3, 2007. Over the past eleven years, the company has grown to manage a total of seven marathons and half marathons including the Country Music Marathon and 1/2 Marathon in Nashville, Tenn., the Rock 'n' Roll Half Marathon in Virginia Beach, Va., the P.F. Chang�s Rock 'n' Roll Arizona Marathon 1�2 Marathon in Phoenix, Scottsdale and Tempe, the ING Philadelphia Distance Run, the Rock 'n' Roll Half Marathon in San Jose, Calif., and the Rock 'n' Roll San Antonio Marathon 1/2 Marathon. Each event features live music and cheerleaders along every mile on the course. Events attract between 13,000 and 35,000 participants.

In addition, Elite Racing also produces the Carlsbad 5000. Known as the 'world's fastest 5k,' the Carlsbad 5000 is home to 16 world best times at the 3.1-mile distance and welcomes over 10,000 runners and walkers to the streets of Carlsbad, Calif. annually. For more information about Elite Racing�s events visit www.eliteracing.com.

Copyright © 2018 Running Journal