Rodale Considering its Options, Including Possible Sale

06/22/2017 - 10:41

The publisher of Runner’s World has hired investment banker Allen & Company to “explore a range of potential strategic alternatives,” including the possible sale of the entire company. In addition to Runner’s World, Rodale’s publications include Men’s Health, Women’s Health, and Prevention, plus a book publishing division.

In a statement, the company said “Its Board of Directors has initiated a process to explore a range of potential strategic alternatives to best position its industry-leading properties for the future. The company noted that strategic alternatives may include, but are not limited to, the sale of the company as a whole, the sale of select properties or groups of properties or individual businesses, or the continued implementation of its business plan.”

Print media across the country — magazines and newspapers — have suffered declining advertising revenues and have increasingly turned to digital publishing and cost-cutting, including elimination of employees. Among cost-cuts was the closing of Running Times magazine last year.

The company is family-owned and was founded by J. I. Rodale in 1942 with Organic Farming and Gardening magazine. His son, Robert, became CEO in 1978 and acquired Runner’s World in 1985. Maria Rodale is the third-generation CEO.

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