Nike Offers Free Trips to Australia for Five Runners and Their Guests on The Nike+ Human Race 10K

08/08/2008 - 10:31

August 8, 2008 from press release (BEAVERTON, OR)­ As runners continue to register for the Nike+ Human Race, to be held on Aug. 31, 2008 in 25 cities around the world and anywhere with Nike+, they now have the chance to make history by running two races on the same day on different continents. With the Nike+ Human Race 10K Plane sweepstakes, Nike is partnering with Air New Zealand to fly five runners and one guest each to Australia on Aug. 27 to run the Nike+ Human Race in Melbourne at 9 a.m. on Aug. 31, then fly back to the United States across the International Date Line to run the race in Los Angeles at 8:31:08 p.m. PDT. The Nike+ Human Race will be the world¹s biggest one-day running event and Nike¹s first global race. The race brings together the power of sport and music to inspire and connect runners from every corner of the planet. Participants in this unprecedented event will experience an exclusive music performance by some of today¹s top artists in each of the designated race cities.

Winners of the Nike+ Human Race 10K Plane sweepstakes will enjoy concerts by Hilltop Hoods and Faker in Melbourne, and nine-time Grammy Award winning artist Kanye West who will headline the post-race concert in Los Angeles. Four seats will be awarded to Nike+ members on with the fifth and final seat awarded to the winner of the sweepstakes who signs up at one of Nike¹s retail stores across the U.S. The end date for the sweepstakes is Aug. 15.

³The Nike+ Human Race 10K Plane is a once-in-a-lifetime, jet-setting opportunity that will allow participants to run in the Nike+ Human Race 10K in both Australia and Los Angeles on the same day,² said Ken Dice, Vice President of U.S. Brand Marketing. ³Winners will appreciate the rock star treatment Nike and Air New Zealand will give them on the flight and every step of the way as they make an incredibly unique journey around the world to run the Nike+ Human Race twice on two continents.²

While cities around the world are beginning to sell out, there is still room to register for the U.S. races in Austin, Chicago, Los Angeles and New York City. All-star artists confirmed to play at the Nike+ Human Race include chart-topping rock band All-American Rejects in NY; hometown favorite Fall Out Boy in Chicago; and Ben Harper and the Innocent Criminals in Austin.

In London, runners will be treated to an exclusive performance by world-renowned American DJ, songwriter, musician and singer Moby in the city¹s famed Wembley Stadium. Other all-star artists confirmed to play at the Nike+ Human Race include R&B songstress Kelly Rowland in Paris; dance-electro-pop duo The Pinker Tones in Madrid; Turkish pop sensation Kenan Dogulu in Istanbul; the Fantastic Four in Munich; Beijing-based singing duo Yu Quan in Shanghai and American rock band Boys Like Girls in Singapore.

Runners outside of the 25 race day cities can join the Nike+ Human Race by logging into to ³Run Where They Are.² With the help of Nike+ and the Nike+ SportBand, every city and every road can become a race-day course.

³We think it¹s pretty phenomenal that our crew members operating the flight are running the race after working a 12 hour flight,² said Roger Poulton, Air New Zealand's Vice President for the Americas. ³Air New Zealand is thrilled to partner with Nike and even more thrilled that our staff members are eager to participate in such a worthy cause.²

Beyond running and music, the Nike+ Human Race is also an opportunity to give back. Participants will be able to run for a worthy cause and support the three official Nike+ Human Race charitable partners: the Lance Armstrong Foundation ­ uniting people in the fight against cancer; WWF - the global conservation organization addressing the causes and impacts of climate change; and the UN refugee agency's nine campaign ­ bringing sport and education to refugee youth. Together, Nike and runners will raise funds to donate at least USD $3 million to the Nike+ Human Race charities. Money will be raised via givebacks from registration fees, a percentage of Nike+ Human Race t-shirt sales and a donation of USD $1 million from Nike. The Nike+ Human Race will also feature an online pledge tool so individual runners can donate additional funds to the cause of their choice and invite friends and family to contribute on their behalf. is the official destination for the Nike+ Human Race and for all pre-race training needs. Here, runners can create a personal profile page or stay motivated by sampling and downloading the latest in Nike+ Sport Music offerings. Sport Music offers runners the best in original Training Run and Coaching Mixes designed specifically for treadmill and road runs. Runners can also visit Race City pages covering local race info and news, Training pages for information and links to in-city training runs, events with official race partners including 24Hour Fitness and Starbucks and Nike+ Coach training. Gear pages covering the latest in Nike performance training gear and Nike+ product will also be offered.

For more information on the Nike+ Human Race, the Nike+ Human Race 10K Plane and a complete listing of race cities, visit

About Nike+ Human Race

On 08.31.08, Nike hosts a run like no other before with the Nike+ Human Race - the World¹s Largest One Day Running Event. Nike¹s first global race will take place over the course of one day, with a goal of one million runners, across 25 cities and featuring 25 top musical acts. The 10k event celebrates runners and their sport, offering participants across the globe the chance to run and compete together in an unprecedented race experience. Spanning multiple continents, Nike+ Human Race cities will include LA, New York, London, Madrid, Paris, Istanbul, Melbourne, Shanghai, São Paulo and Vancouver among others. Following races in each city, participants will be treated to an exclusive music concert featuring one of today¹s top artists. Participants will be able to run for a cause as a portion of funds raised will be donated to three Nike+ Human Race beneficiaries: WWF, the global conservation organization, Lance Armstrong Foundation and UN refugee agency's campaign. The race will be open to anyone, anywhere. Runners outside of the 25 race day cities can join by logging into With the help of Nike+ and the Nike+ SportBand, every city and every road can become a race-day course. For more information, visit

About Nike

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit .

About Air New Zealand
Air New Zealand offers more direct flights to the South Pacific than any other airline, including non-stop flights from San Francisco, Los Angeles, Honolulu, Beijing and Vancouver to New Zealand, as well as Los Angeles non-stop to the Cook Islands and Samoa. Other popular destinations include Australia, China, Japan and Tonga. In addition to flying non-stop Los Angeles-London, Air New Zealand¹s route between London and Hong Kong now allows customers to fly round-the-world on one airline. Consistently rated among the world¹s best international airlines, Air New Zealand¹s new Inflight Concierge Service provides all passengers with a range of services, from travel advice to assistance with onward bookings. Air New Zealand¹s most recent accolades include ³Best Transpacific Airline² at the 26th Airline Industry Awards, ³Best Passenger Service² award by Air Transport World magazine, ³Best Airline to the South Pacific, Australia, and New Zealand², Business Traveler Magazine (USA) and ³Best Business Class Red Wine² for the Martinborough Pinot Noir 2005 at the 2007 Cellars in the Sky awards. United Mileage Plus, US Airways Dividend Miles and Air Canada¹s Aeroplan members earn and redeem mileage on select flights. Flight and vacation essentials can be booked on or by calling 1-800-262-1234 in the USA and 1-800-663-5494 in Canada. Air New Zealand is a member of the Star Alliance network.

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