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The Clown Shoe that's changing minimalist running

Date: 
12/19/2013 - 17:52

hokalogo.png In 2012, minimalist running shoes represented 1/3 of the overall market. Then the blowback began. A number of runners who made the switch without adopting proper form suffered injuries. By 2013, market share had fallen to 15%. Hoka, launched in 2009, has been adopted by many pros and amateurs, and its sales have spiked by 400% since October 2012—from $2.2 million to over $10 million. And its success has spurred a handful of competitors. The question remains: Is this the end of minimalist running? Or is the “clown shoe” takeover only temporary?

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