adidas Boost, video of revolutionary shoe
A revolutionary cushioning technology has been unveiled by adidas called "Energy Boost."
Claiming the "highest energy return in the running industry," adidas says the new shoe
addresses a fundamental need: everyone wants more energy.
Click on the link below for a video presentation.
At a global launch event Feb. 13, adidas introduced a new way to run by unveiling its latest running innovation Energy Boost. Part of a new adidas segment called Energy Running, the shoe features BOOST™, a revolutionary cushioning technology which provides the highest energy return in the running industry.
adidas helps make athletes better. With our new Boost foam, we are addressing a fundamental insight: everyone wants more energy.